EVERYTHING YOU GET
EVERYTHING YOU NEED TO RUN YOUR PRACTICE
Most coaches spend their first year stitching a business together out of subscriptions. Pinnacle Guides log into Trailhead™. The CRM, the client platform, the assessments, the AI concierge and the Academy™ are all behind it, built for this work and included with your practice.
THE QUESTION EVERYONE ASKS
WHAT ELSE WILL I HAVE TO BUY?
For most coaches going independent, the honest answer is a lot. A CRM. Something to invoice with. A scheduling link. A website. Somewhere to keep the methodology. Some way to show a client their progress.
Each one is another subscription and another weekend of setup, and none of them were built for the conversation you’ll be having with a CEO.
At Pinnacle, we can answer this with four short lines.
THE SHORT LIST
WHAT'S ON YOU.
- Travel and hotel for Sales Mastery™ and Summits
- Your website’s domain and hosting
- Your business entity, and insurance if you want it
- Printed materials, books and gear from the Pinnacle Store™, when you want them
That’s the list.
Everything else is included
WHAT’S INCLUDED
BEHIND THE LOGIN: EIGHT THINGS
The Pinnacle Trailhead™ is the one login you run your practice from. The items below live behind it, and everything digital is included. What you’ll pay for comes from the Pinnacle Store™: printed materials, books and gear, when you want them.
The Academy™
Week one, and every day going forward.
Over ten courses to enhance your practice from filling your practice to running the Base Camp, quarterly sessions and annuals. You can watch Greg Cleary run real sessions, start to finish, before you ever run one yourself.
GOAT™
Whenever you need a second brain.
An AI concierge that has read the whole Academy™, meaning every training video, book, hosted webinar, Summit session, and client testimonial. Ask GOAT™ where a tool lives, how Greg opens Base Camp, what to say when a CEO pushes back.
Summit Desk™
From your first contact onward.
Designed for effective prospect management, integrated billing and invoicing, website tools, and social media management. One less software subscription to cross off your list.
Pinnacle Navigator™
The day a client says yes.
What you teach at Base Camp only sticks if the team uses it between sessions. The Pinnacle Navigator™ is where they use it. It's a Pinnacle-branded meeting software, built only for Guides and their clients, and it holds the weekly meeting, priorities and owners, the scorecard, issues, and more.
The Pinnacle Navigator™ gives you eyes on the business when you're not in the room. You'll know how a client's week went before they tell you, and you'll walk into the quarterly knowing where to push.
Per company.
Not per seat.
Per-seat pricing is why most companies only put their leaders on software like this. The Pinnacle Navigator™ is priced per company, so the whole organization gets aligned, top to bottom.
Baseline Assessment Portal™
Before you've even had the discovery call.
A perfect lead generation tool. This assessment shows a prospect's leadership team where their company stands across the Five Pinnacle Principles, with a report and recommendations right away. Show your clients again at the Annual to prove the progress they made.
Pinnacle Store™
Before your first Base Camp.
Printed field guides and workbooks for the room, bulk or single-order Pinnacle books, branded gear, and a storefront of the session-room products we recommend. Everything digital is included; these you buy as you need them.
Pinnacle Valuation Compass™
To prove the work is showing up in the numbers.
Set a baseline valuation for your client's business, track it over time, compare it against industry peers, and tie your work to measurable increases in business value.
The Pinnacle Toolbox™
Every session, with every client.
85+ trail-tested facilitation tools designed to help Guides clarify priorities, align leadership teams, and drive measurable execution with every client.
Built on the five Pinnacle Principles
The strength of a business begins with its leadership.
Mission, long-term direction, and core values anchor decision-making.
Documented systems create consistency.
Execution requires discipline.
Profit is the result of alignment.
ADDITIONAL SUPPORT. NO PASSWORD REQUIRED.
BUILT FOR YOU, AND YOURS
Your co-branded websitePinnacle builds it from a proven starting point, you approve it before it goes live, and it’s yours: you own the domain and choose the host.
Your personalized eight-page brochureYou’ll receive a customizable 8-page brochure that positions you as a top-tier Guide from the very first meeting — professionally designed, printed, and ready to leave in the room.
Your custom Audition GuideA visually stunning, strategic presentation that helps CEOs, and their leadership teams, say yes.
ALSO INCLUDED WITH YOUR PRACTICE
WHAT THIS WOULD COST ON YOUR OWN?
Build this yourself and here’s what you’re pricing out: a CRM with invoicing, a scheduling tool, a client-facing meeting platform, a leadership assessment with reporting, a valuation and benchmarking tool, a designed website, printed collateral, and a methodology to put inside all of it. That’s tens of thousands of dollars and a year of assembly before your first session. Plus a dozen logins instead of one.
We’d rather you spend the year on clients.
QUESTIONS WE GET ON EVERY CALL
COST & WHAT’S INCLUDED
One login: Trailhead™. Behind it are the Pinnacle Academy™, GOAT – Pinnacle Guide Concierge™, the Summit Desk™, the Pinnacle Navigator™, the Baseline Assessment Portal™, the Pinnacle Valuation Compass™, the Pinnacle Store™ and the Pinnacle Toolbox™. Every digital tool in it costs you nothing extra.
Yes. Summit Desk™ was built for Guides and comes with your practice: pipeline, invoicing, scheduling link, the lot.
Travel and hotel for Sales Mastery™ and Summits, your website’s domain and hosting, your business entity, insurance if you want it, and anything physical from the Pinnacle Store™. That’s it.
Printed field guides and workbooks for the room, the Pinnacle books in single or bulk orders, branded gear, and a storefront of the session-room products we recommend. Everything digital is already included. If you’d rather print materials through your own printer, you can, as long as they meet Pinnacle’s printing standard.
Setting up your practice
No. Pinnacle builds your co-branded site from your bio and intake form, and you sign off before it goes live. You own the domain and the hosting, so it’s yours.
Yes, in your first week. We won’t spoil it.
Pinnacle sends the starter campaign kit: 25 copies of The New Path to the Pinnacle, 75 envelopes and 75 cards. That’s three rounds of mail to 25 people. You handwrite every piece, and it’s already paid for. Need more? You can order it through the Pinnacle Store™.
We won’t tell you what you’ll earn, because that depends on how many clients you win and how quickly. What we can tell you is the model: Guides charge an average of $4,000 per client per month, a full practice is around ten clients, and those relationships typically run five years or more.
Working with Clients
Only the Pinnacle Navigator™, if they want it. It’s a subscription priced per company, not per seat. Everything else (the assessments, the sessions, the tools) comes through you.
Yes. The Baseline Assessment shows a prospect’s leadership team where their company stands on the Five Pinnacle Principles, with a report and recommendations right away. You walk into the discovery call already knowing where the gaps are.
Two ways.
- The Baseline Assessment measures how well the leadership team runs the business: 20 questions, four per Principle. Each leader rates the company online, before the sale or before Base Camp, and again at every annual. It shows whether the team is actually adopting the system.
- The Pinnacle Valuation Compass™ sets a baseline valuation from three years of the client’s financials, then tracks it against industry peers. It shows whether the operational work is turning into business value.
So when renewal comes up, you’re arguing with data, not goodwill.
YOU BRING THE EXPERIENCE. WE'VE BUILT THE REST.
You’ve spent your career building other people’s businesses.
Take fifteen minutes to find out if this fits your next chapter. Bring your questions, including the ones about money.