INCLUDED WITH EVERY PINNACLE PRACTICE: SALES MASTERY™
THE #1 REASON GUIDES FAIL ISN'T COACHING. IT'S CLIENT CREATION.
Sales Mastery™ is a three-day workshop that teaches Pinnacle Guides how to create clients. You’re coached through building your list and sending a three-touch mailing campaign before you arrive. Then you practice, you call those CEOs, and you leave with Discovery Calls on the calendar.
3 DAYS
in person, start to finish
9–10 GUIDES
per cohort, on purpose
GREG CLEARY
founder-led, still selling
75%+ WIN RATE
with right-fit clients
THE PROBLEM
THE PART NOBODY WARNS YOU ABOUT
You’ve run teams. You’ve made the calls nobody else wanted to make. Sitting across from a CEO and telling them the truth about their business is not the part that worries you.
Getting to that CEO is.
Every coaching organization will teach you a methodology. Almost none of them will teach you how to get someone to pay for it. That gap is where good coaches quietly stall out, a year in, wondering what they missed.
Sales Mastery™ is Pinnacle’s answer to it.
“This is the hardest thing that you’re going to have to do. The rest of the stuff comes pretty naturally, but this is hard.”
BRETT HYDE · PINNACLE GUIDE
WHAT YOU LEAVE WITH
YOU LEAVE WITH THE THING, NOT NOTES ABOUT THE THING
Most training sends you home with a binder and good intentions. This sends you home with work already in motion.
Twenty-five books, twenty-five mailers, twenty-five real prospects. You pick the names. You write the notes by hand. They go out. By the time you land, they’re arriving.
3 CLIENTS
and 4 discovery calls, booked in the week after
BRETT HYDE, PINNACLE GUIDE
5 CALLS
discovery calls scheduled for the following week
ERIC HUSO, PINNACLE GUIDE
$100K+
new revenue opportunities identified per Guide
400+
Guides and consultants through the program
You also leave with
- Your elevator speech, written and pressure-tested on people who will tell you if it's weak
- Discovery and Audition scripts
- A five-step framework for handling objections, so you stop improvising the hard part
- The CEO Fit Questionnaire
- Calling, text, and voicemail sequences that Guides actually use
- A client-creation framework you can run again next quarter, and the quarter after that
"The materials that they give you, the 25 books, the 25 mailers, it blows you away. It is a lot of work to write these handwritten notes in each mailer to these 25 prospective clients, but in hindsight, I am so grateful I did it. The response that I've received from those books, all warm leads, has been very positive. Already have five appointments set up for next week."
Eric Huso
Pinnacle Guide, Fort Myers
THE FORMAT
YOU DO THE WORK IN THE ROOM
Three days, and almost none of it is watching slides.
“You’re doing the work while you’re here. You’re making calls. You’re building your list. You’re calling on the books that you send, and amazing things are actually happening because of the work that you’re doing.”
Brian Alexander
Pinnacle Guide
“Put me out of my comfort zone. Make me call people that I don’t know. But it’s really been a great experience.”
Jeff Baumert
Pinnacle Guide
With your pre-built list in hand, you role-play the calls until the words stop feeling like someone else’s. Then you pick up the phone and call people you don’t know, while Greg is standing there, and while nine other Guides are watching. It is not comfortable. That’s rather the point.
“You’re doing the work while you’re here. You are calling on your list of warm calls. Amazing things are actually happening because of the work that you’re doing.”
Brian Alexander
Pinnacle Guide
THE INSTRUCTOR
TAUGHT BY SOMEONE WHO STILL SELLS FOR A LIVING
Greg Cleary isn’t a sales trainer who read a book about coaching. He’s the founder, and a Pinnacle Guide with a full practice, running the same play he’s teaching you, this week, on his own prospects.
6,000+
workshops conducted
170+
EOS® sessions a year as a top implementer
$1M+
Pinnacle practice, annually
Guides tend to describe the three days with him the same way. Elliot Witmer came in having never sold anything in his life:
“Greg was tremendous in just setting a strong foundation, and then also applying practice during Sales Mastery™ that helped with appreciating how simple we can make this activity.”
ELLIOT WITMER · PINNACLE GUIDE
THE DIFFERENCE
EVERYWHERE ELSE, THIS IS AN UPSELL
Most coaching platforms charge you a licensing or marketing fee to join. Then, when you discover that nobody taught you how to find clients, they sell you a business development course on top of it.
At Pinnacle, Sales Mastery™ is included. Today, every Guide can attend, at no additional cost, as many times as they want.
MOST PLATFORMS
PINNACLE
We could tell you what that’s worth. It lands better from a Guide who paid nothing for it.
"I can't tell you how incredible it's been. This has been an invaluable experience. I can't imagine what you could charge for something like this, and we get the opportunity to do it for free."
Jeff Baumert
Pinnacle Guide, Fort Myers
ON THE FENCE
WHAT GUIDES SAY WHEN THEY GET HOME
The Guides who need this most are usually the ones who think they’re too busy for it. That’s not a coincidence. You have clients, you have sessions to prep, and blocking three days to go work on your own business feels like the thing you’ll do next quarter.
"I wasn't going to do it. I just became a guide in December and I have clients and was busy, and the thought of sending out the mailers just kind of felt overwhelming. But after a couple conversations with Steve, I decided that I'd go for it, and it was the best decision ever."
ERIC HUSO · SAID NO FIRST
"I wish I would have done this sooner. I wasted a lot of time where I could have grown my practice, my business a lot faster."
BRIAN ALEXANDER · WAITED
"After having come to Sales Mastery™, I guarantee you that your path to developing a relevant and wonderful prospect list and clients is phenomenally higher than what it was before. You owe it to yourself to come to Sales Mastery™."
BRIAN VINCI · NO HESITATION
STOP THE GRIND. ENJOY THE CLIMB.
Sales Mastery™ is one of fourteen reasons Guides choose Pinnacle. It’s the one they bring up first.
If you’re weighing a practice of your own and the client question is what’s stopping you, that’s worth a conversation.
Not ready? Hear from Guides who’ve done it