The Pinnacle Approach™
A Better Way to Scale.
Just like in climbing, your business ascent depends on selecting the right path, the right tools, and the right Guide. In short: it depends on taking the right Approach. The Pinnacle Approach™ aligns your team, equips you with proven tools, and charts a strategic path to the summit, and beyond.
Business Guides™
Unlimited Toolbox™
Pinnacle Library™
Pinnacle Formula™
People + Purpose + Playbooks + Performance = Profit
Pinnacle Principles™
01
People
Get the right people in the right seats, right away. Then equip and coach them in a unified direction.
02
Purpose
Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.
03
Playbooks
Document and optimize your core processes from top to bottom, both internal and client-facing.
04
Performance
Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.
05
Profit
Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.
Pinnacle Path™
Your Pinnacle Path™ begins with a 2 or 3 Day Base Camp that sets the foundation: aligned leadership, clarified priorities, and your first annual plan. From there, you meet quarterly for focused, high-impact sessions — with a 2 Day Annual Summit to assess, reset, and level up. It’s a rhythm designed for real business growth. With each climb, you gain traction, elevate your team, and get closer to your Pinnacle.
Business Guides™
Every engagement is led by seasoned Guide who’s walked this path before as a founder, executive, or strategic advisor. Your Guide is more than a facilitator. They’re your thinking partner, accountability anchor, and strategy coach. Our network of Guides is hand-selected, deeply experienced, and relentlessly committed to helping leaders scale companies that matter.
Enter your Postal Code below to find Guides near you:
Steve Ragan
Justin Shaffer
George Hodges-Fulton
John Himmelstein
Tommy Battle
Preston True
Ralph Marshall
John Ikirt
Unlimited Toolbox™
80+ Tools. One System. Endless Potential.
From quarterly planning to team accountability to exit readiness, Pinnacle gives you access to over 80 tools and counting. Every tool is designed to be clear, customizable, and immediately useful.
You won’t outgrow Pinnacle. The Toolbox is constantly evolving with the insights of our Guide network and the real-world results of growth-minded companies like yours.
You won’t outgrow Pinnacle. The Toolbox is constantly evolving with the insights of our Guide network and the real-world results of growth-minded companies like yours.
Pinnacle Library™
Tools for the Climb. Insight for the Journey.
The Pinnacle Library offers more than books. It offers perspective. This growing collection reflects what it really takes to build a business and a life worth leading.
"EOS gave us a solid foundation, but Pinnacle took us further. The level of customization, strategic thinking, and clarity we gained was next level. After just four hours in Base Camp, it was clear we had found the right system and the right Guide."
JOSH KRSNAK
CEO, Hempel Real Estate