Michael Erath

Based in Phoenix, AZ


Having scaled a family business from $8 to $45MM, suffered massive loss as the result of a partner’s fraud, restarted from scratch and gone on to become a record holding Certified EOS Implementer™, Scaling Up Coach and Pinnacle Business Guide, Michael’s range of experience is vast and deep.
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In the first 15 years of his career, Michael took over an $8M family manufacturing business which he grew to $45M in revenue with over 200 employees during his 15 years as President & CEO. Being tied closely to the housing market and due to a significant betrayal from a business partner who eventually served prison time for embezzlement and fraud, during the financial collapse of 2009 Michael lost it all.

The following year, Michael leveraged all that he had and started a new business. It was during the startup of his new business that Michael began to dive deep into his study of business operating systems. Taking a customized approach, Michael leveraged various tools from the best systems and thought leaders as he grew his new manufacturing business, eventually landing on the Inc 5000 list of fastest growing companies.

In January of 2015, a friend and fellow EO member asked Michael to help him systemize his own business, and in helping his friend, Michael discovered a passion for using his background to help others and he began the process of exiting his manufacturing business.

Since 2015, Michael has been a record holding Certified EOS Implementer®, a Certified Scaling Up Coach and a Certified Pinnacle Business Guide. As the only business guide in the US to have simultaneously held all three certifications, Michael shares from his vast knowledge as well as his more than 20 years of experience in the trenches of the entrepreneurial world to help his clients bring their dreams to reality.

In 2017 Michael wrote about his incredible journey from success, to collapse, to rebuilding based on lessons learned in what has now become an Amazon Best-Seller. His book, RISE: The Reincarnation of an Entrepreneur, is available in print and audio on Amazon.