⸺ CASE STUDY ⸺
Leading Without Limits:
How a New Owner Built a Business That Runs Without Him
CONNOR PERA is the Owner and President of The Print Authority. When he purchased the company, it was generating $2M in annual revenue. With a drive to grow beyond that, Connor realized he needed a proven framework and a mentor who had walked the same path.
⸺ Client Snapshot
Company: The Print Authority
Location: Brentwood, TN
Industry: Printing
Number of Employees: 13
Founded: 1991
Annual Revenue: $3M
Time Working with Pinnacle: Less than 1 year
Website: ThePrintAuthority.com
Guide: Anthony Macleod
⸺ The Challenge
Before Pinnacle, Connor was in a classic owner-operator position:
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He carried the weight of making all key decisions
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He held most of the critical business knowledge in his own head
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He felt personally responsible for building the book of business
“In order for this business to grow, I can’t be the one that’s personally responsible for building that book of business.”
⸺ The Pinnacle Approach
Connor began working with Pinnacle Guide Anthony, who had been in his shoes, buying and scaling a printing business. Anthony introduced the Pinnacle process, with the Strategic Vision & Execution Plan becoming Connor’s go-to tool.
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Each quarterly offsite produces a fresh, one-page plan capturing identity, direction, and priorities
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The plan is shared company-wide to keep everyone aligned and accountable
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Clear priorities enable better decision-making and reduce distractions
⸺ The Result
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Revenue growth from $2M to nearly $3M in just over a year
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A clear, shareable strategic vision that aligns the whole team
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Owner freed from being the bottleneck in decision-making
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Company poised for the “next level” of scale
“I hand out the Strategic Vision & Execution Plan every time we finish a quarterly offsite. Here’s who we are, here’s where we’re going, and these are the activities we’re going to undertake.”
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