⸺ CASE STUDY ⸺
Alignment Creates an Edge:
How a Culture Shift Fueled Scale at Cutlight America
BRIAN BECKHAM is the Second in Command and Head of Operations at Cutlight America. Joining in the company’s earliest days, he was tasked with building operational systems and helping leadership transition from startup chaos to scalable growth.
⸺ Client Snapshot
Company: Cutlite America
Location: Alpharetta, Georgia
Industry: Machinery, Manufacturing
Number of Employees: 15
Founded: 2023
Time Working with Pinnacle: 2 years
Website: Cutlite.com
Guide: Mitch Lewandowski
⸺ The Challenge
Cutlight America launched with energy but little clarity. In the early startup phase, daily priorities were unclear, and the leadership team didn’t have a unified framework for decision-making or scaling. Brian’s immediate challenge as 2IC was getting the owners aligned and committed to Pinnacle’s tools and process.
“The biggest challenge… was getting the owners on board with Pinnacle, and that it works if it’s embraced and invested in.”
⸺ The Pinnacle Approach
Working with their Pinnacle Guide from day one, the leadership team quickly moved through three Base Camps, establishing:
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Core Purpose and Core Values
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A deeper understanding of the company’s identity
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Vulnerability and trust at the leadership level
The Guide provided the framework, system, and boundaries needed to shift from startup mode into structured scaling — customizing the Pinnacle Business Operating System to fit Cutlight America’s unique culture and strengths.
Brian credits the Guide with “reading the room,” understanding personalities and unique abilities, and tailoring tools to maximize both business performance and team development.
⸺ The Result
With Pinnacle, Cutlight America achieved:
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Rapid alignment between ownership and leadership
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Clear strategic direction and prioritization
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Accelerated revenue growth
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Enhanced organizational health and team member development
The Pinnacle framework became an indispensable part of the company’s culture — so much so that Brian says they can’t imagine operating without it.
“We can’t imagine not having Pinnacle, not having a Guide, and not having that operating system supporting us in scaling the company and developing our team members.”