Become a Pinnacle Business Guide™

Build a Business + Life You Love.

Pinnacle provides a flexible, high-impact coaching platform designed for experienced business professionals who want complete ownership over their time, income, and client experience without reinventing the wheel.

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Who We Seek

What We Offer

Our Community

Our Approach

Our Ideal Clients

How to Start

WHO WE SEEK

We are actively in search of those with the skill and experience to lead growing businesses to the top.

If you’re a seasoned coach, a previous business owner, or a previous executive PLUS a natural leader with a great story to tell, we would like to talk. We have intentionally created a place for our guides that is designed to attract and foster greatness– a place where incredibly talented people are empowered to put their best work in the hands of our clients. We provide the very best support and tools to help both our guides and clients grow to reach their fullest potential.

What We Offer

We’re not here to put you in a box. We’re here to give you the tools, training, and support to build a practice that fits your life, your style, and your goals.

Best in Class Onboarding

Our onboarding includes a personalized website, Audition deck, and Base Camp Field Guide along with individual coaching from our Guideologist, to quickly get you up to speed and client-ready.

Total Flexibility

Build your coaching business on your terms, either full-time or alongside other consulting work. You control your pricing, schedule, and service mix. We’ll never cap your earning potential or limit what frameworks you use.

Robust Business Development Training

Guides get complimentary access to marketing training plus our 3-day Sales Mastery Workshop - live training to help define your ideal client, sharpen your messaging, close more clients, and scale with confidence.

An Incredible Network

We have built an intentional community, rich in friendship and support. From our online forum to our can't-miss, in-person Summits held three times a year, our Guides continually learn from one another and our partners.

Unlimited Toolbox™

You get a complete business coaching system—branded, refined, and ready for use. Over 80 facilitation tools, session outlines, and customizable client resources. No need to create materials or resources  from scratch.

Unparalleled Support

Our community is different. Guides are the priority, not the system. You’ll be part of a fast-growing network of ambitious, experienced professionals who actively share, support, and grow together.

Our Community

Guides report that they come to Pinnacle for the amazing business opportunity, but stay for the deep sense of community. We attract and then hand-select people of the highest caliber who uphold our Core Values to Go Give, Go Forward, Go Fearlessly, Go Disrupt, and Go for Mastery. If that sounds like you, these are your people.

Get a sneak peek inside our Can't-Miss Summits:

Hear from our Guides:

Our Approach

01

People

Get the right people in the right seats, right away. Then equip and coach them in a unified direction.

02

Purpose

Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.

03

Playbooks

Document and optimize your core processes from top to bottom, both internal and customer-facing.

04

Performance

Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.

05

Profit

Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.

The Pinnacle Approach™ combines the Five Pinnacle Principles™ that every great business lives by: People, Purpose, Playbooks, Performance and Profit. Guides serve as coaches, consultants, trainers, and facilitators, leading their clients through Quarterly Summits that center on putting these Principles into practice through the use of our Unlimited Toolbox™ and their own deep experience.

Infographic of the five Pinnacle principles: people, purpose, playbooks, performance, profit

Our Ideal Clients

Companies that work best with the Pinnacle Approach™ are:

Privately held with 10-250 employees

Small to Midsize Companies

Growth-Minded

Feeling Stuck

Cases for an advanced application of the Pinnacle Approach™:

Privately held with 250-1500 employees

Multi-site Companies

Mergers & Acquisitions

Franchise Models

How to become a GUIDE

Step 1

DISCOVERY

  • Connect on a Discovery Call
  • Fill out our Guide Form
  • Attend Potential Guide Preview

Step 2

COMMITMENT

  • Comprehensive Onboarding
  • Pinnacle Co-branding & Marketing
  • Attend Sales Mastery & Gain 5 Clients

Step 3

CLIMB

  • Study Online Academy
  • Facilitation & Sales Mastery Summits
  • Build Relationships with Pinnacle Guides

Step 4

CONTRIBUTE

  • Best Practices Sharing
  • Community Development
  • Coaching Mastery

Ready to Take the Next Step?

Book a Discovery Call to learn more.

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